Branded products is one of the most important means of marketing communication. Advertising products helps to companies for to skip a step forward from competitors and to differ in the market.Elected by the non-uniqueness of goods and services, even brand presents give an opportunity to look original and attractive for business customer. Use of promotional products show credibility of the business. Distributed branded products at events helps raising of customer loyalty and growthing brand recognition. Advertising product may include information relating to the content of the conference or exhibition, not only logo and slogan.

Events are the most amazing tool for dealers and distributors. Promotional products allow vendors to encourage. Prizes, business-souvenirs, uniforms, memory cards for master classes or workshops and etc. make a positive impact on sales dynamics. Branded products serve to strengthen mutual understanding between the two leaders. So, small promotional gifts give an opportunity for mutually beneficial cooperation during the negotiations. The products of the company logo create a comfortable work space. Logos over the office goods, diaries of corporate color, pens and memory cards tastes of employers and creates a positive impression on customers.

Promotional products are not only represent the image of the company, it helps them to feel a part of the team. Corporate uniforms and office shirts are the most affordable model for promotional products. Corporate gifts are one of the most effective means for stimulating intangible staff. Awards and plaques can be used at the presentation of a model worker of the end of the quarter or year, the company's anniversary or Worker’s Day, official or non-official events, corporate events and etc. Branded products increases employers loyalty and encourage new achievements.